In 1973, Billie Jean King played the most important tennis match of all time: The Battle of the Sexes. She changed the male-dominated establishment in a pair of blue adidas. For the 45th anniversary, adidas could have re-released her shoe. But that's not how BJK would do it. She prefers to change things.

Agency: TBWA\Chiat\Day New York
Client: Adidas Tennis

Chief Creative Directro: Chris Beresford-Hill
Executive Creative Director: Julia Neumann, Amy Ferguson
Creative Director: Ricardo Franco, Angelo Maia
Art Director: Lukas Bruhn
Copywriter: Hana Ovčina

Photographer: Nadia Lee Cohen