Billie Jean King Your Shoes

Adidas Tennis US2018

Billie Jean King Your Shoes

In 1973, Billie Jean King played the most important tennis match of all time: The Battle of the Sexes. She changed the male-dominated establishment in a pair of blue adidas. For the 45th anniversary, adidas could have re-released her shoe. But that’s not how BJK would do it. She prefers to change things.

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Credits

AgencyTBWA\Chiat\Day New York
Chief Creative DirectorChris Beresford-Hill
Executive Creative DirectorsJulia Neumann, Amy Ferguson
Creative DirectorsRicardo Franco, Angelo Maia
Art DirectorLukas Bruhn
CopywriterHana Ovčina
PhotographerNadia Lee Cohen