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Your Shoes
In 1973, Billie Jean King played the most important tennis match of all time: The Battle of the Sexes. She changed the male-dominated establishment in a pair of blue adidas. For the 45th anniversary, adidas could have re-released her shoe.
But that's not how BJK would do it. She prefers to change things.
 
              
              
             
              
              
             
              
              
             
              
              
             
              
              
             
              
              
             
              
              
             
              
              
             
              
              
             
              
              
             
              
              
            Credits
Agency: TBWA\Chiat\Day New York
Client: Adidas Tennis US
Chief Creative Directro: Chris Beresford-Hill
Executive Creative Director: Julia Neumann, Amy Ferguson
Creative Director: Ricardo Franco, Angelo Maia
Art Director: Lukas Bruhn
Copywriter: Hana Ovčina
Photographer: Nadia Lee Cohen
 
            
              
            
            
          
               
            
              
            
            
          
             
            
              
            
            
          
               
            
              
            
            
          
              