Zoom Contact Center is an all-in-one AI-powered platform that helps solve customer issues faster and more efficiently using voice, chat, SMS, and video.

Challenge: Zoom has relatively low-awareness in this busy space.
The Murder Hornet team's campaign suggests Zoom Contact Center will make customers and agents more 'gruntled'. Gruntled meaning pleased, satisfied, contented – the opposite of ‘disgruntled.’

The work also introduces a blue animated character 'The Gruntle' developed by Eva Cremers - one of the world's most in-demand illustrators, doing work for H&M, Nike, Mini, and Chanel, etc.