Eastbay — 2018
The Hunted
A film that premiered online on Global Running Day, designed to reinvigorate Eastbay’s presence in the running community. The work explores the intriguing insight that being a frontrunner also means becoming prey, engaging viewers in the primal struggle of competitive running.
Credits
AgencyTBWA\Chiat\Day New York
Chief Creative OfficersChris Beresford-Hill, Chris Garbutt
Creative DirectorsRobert Rutherford, Darren Borrino, Brent Singer
Art DirectorLukas Bruhn
CopywriterHana Ovčina
DirectorNoam Murro
Production CompanyThe Mill LA