The Hunted
This film premiered online on Global Running Day in 2018, helping to re-establish Eastbay's reputation in the running community. "The Hunted" emerged from the intriguing insight that being a frontrunner also means becoming prey, encouraging the audience to engage in the primal struggle of competitive running.
Credits
Agency
TBWA\Chiat\Day New York
Client
Eastbay
Team
Chief Creative Officer: Chris Beresford-Hill, Chris Garbutt
Creative Director: Robert Rutherford, Darren Borrino, Brent Singer
Copywriter: Hana Ovčina
Art Director: Lukas Bruhn
Director
Noam Murro
Production
The Mill LA